If you have a location that already attracts customers, you have a ready-made opportunity to take advantage of this trend. Consider the following:
- Industry analysis in more mature tanning markets indicate that over 60% of tanning beds and booths are in businesses whose main source of revenue is NOT tanning. See the types of businesses that have profited from adding a sunbed.
- In 2007, indoor tanning generated $5 billion dollars.
- 78% of existing tanning salons are considering expansion, indicating that those in the industry see huge growth potential.
- The recent introduction of patented technologies are paving the way for wider application of UV-light based products to capture vast new market segments, such as the baby boomers.
- One tanning bed or booth takes about 100 square feet, which can quickly produce the highest profit per square foot in all of your operations.
- The tanning business is seasonal (winter, spring and early summer) and tanning user traffic heaviest Monday-Thursday. Some businesses find this perfectly complementary to their existing operations, enabling them to maintain a constant flow of traffic.
Join the Market Leader. Ergoline salons earn more revenue and have higher brand loyalty.* Part of the reason for excellence in performance for Ergoline salons is the in-depth FREE assistance offered to help you grow your revenues from tanning beds and booths.
- Return On Investment (ROI) Analysis. Financial experts will provide the analysis necessary for any financing you may choose to obtain, and also to help you fully understand your opportunity.
- Break-Even Analysis. Ergoline helps you set appropriate and measurable revenue targets, making revenue goal attainment more likely.
- Tanning Bed/Booth Placement. Physical space and layout experts will quickly help you determine where and how to add tanning equipment for maximum value.
- Equipment Mix Selection. Ergoline helps you analyze your demographics and identify the correct equipment for your existing customer base, eliminating spending on unnecessary or inappropriate equipment.
- Product Mix and Pricing Strategy. Learn best practice from Ergoline’s industry knowledge of salons that significantly out-earn the average.
- Marketing Support. For both your launch and your ongoing operations, Ergoline offers unparalleled materials and processes necessary for additional customer acquisition, maximum per-customer sales and high retention.
- Post-Launch Support. Ergoline offers unmatched technical service, parts and lamps, as well as training and an internet-based knowledgebase.
- Financing. Ergoline’s in-house financial assistance and leasing programs help many business owners install equipment that will yield the highest payoff, which paves the way for maximum return on your investment.
Learn more about types of businesses Sun Ergoline helps grow
Download market & industry information to learn more about trends & opportunities
Sources: lookingfit.com, Ergoline conducted research
* Independent research conducted by Mind’s Research, 2007 |
